Meet Estelle

Welcome—I'm so happy you're here.

 

I'm Estelle, founder of Beauty by Estelle Inc., and I believe beauty is about so much more than hair and makeup. It's about confidence, connection, and creating a moment where you truly feel like the best version of yourself.

 

My journey began in New York City, where I spent over 16 years building my career in the beauty industry. I worked with some of the world's leading beauty brands, continued my education as Master Artist - Hair & Makeup in NYC Makeup Academy and furthered my studies in Cosmetology School. I worked alongside professional artist in the creative field. I had the opportunity to work backstage at New York Fashion Week for over five years and with celebrity clientele. Those experiences shaped my artistry, but more importantly, they taught me the value of creating an exceptional client experience.

 

Entrepreneurship has always been part of who I am. Growing up in a family of business owners inspired me to dream of building a brand that reflected not only beautiful artistry, but genuine care.

When I moved to Savannah Georgia fall 2023, my passion naturally evolved from editorial beauty to bridal. I discovered that being part of a wedding morning is one of life's greatest privileges. There's something so special about helping women feel calm, confident, and beautiful before one of the biggest moments of their lives.

 

In 2024, I turned that vision into reality by launching Beauty by Estelle, creating a luxury beauty experience centered on artistry, professionalism, and heartfelt service. Then in 2026, we proudly introduced

ÉLLEST Beauty, our signature lip collection inspired by the women who continue to trust us with their most meaningful moments.

 

To me, makeup has never been about changing who you are—it's about revealing your confidence and celebrating your unique beauty. Every appointment is more than a service; it's an experience, and it's an honor to be invited into such personal moments.

I'm truly grateful you're here, and I can't wait to be part of your story.

With love,
 

Estelle G. Wells